Hi, I’m Bec

I’ve been creating content and working with social media since 2016, but if you get me talking about it, you’ll quickly realise it’s much more than just work for me.

I love figuring out why content works, what makes someone stop scrolling, why one idea connects and another doesn’t, and how all the pieces of social media fit together. I’m constantly learning, testing things on my own platforms and probably talking about it far more than anyone asked me to.

I’ve run my own businesses, marketed businesses I’ve worked with, built my own social media community and created content for brands and small businesses along the way.

But the part I love most is helping people see what everyone else can already see in them.

Sometimes you’re just too close to your own business to see the stories worth telling, the content sitting right in front of you or why people should choose you. Sometimes you just need someone in your corner who can see it.

A woman with long brown hair, blue eyes, and a smile, wearing a white button-up shirt with a pattern of colorful letters and objects, sitting against a plain light gray background.
A woman with brown hair, blue eyes, and fair skin wearing a white shirt featuring various designs, jewelry, and tan high boots, standing against a plain gray background. She is smiling and has her arms crossed over her knee.

I didn’t just wake up one day and decide to become a social media manager

I’ve had organic content reach millions of people across my own platforms and the businesses I’ve created for, with a recent Reel passing 12 million views and helping a small business gain around 7,000 followers. I was also one of 70 Australian creators selected to attend Meta Festival and I’m part of invite only Meta creator communities where I continue to learn from people working in this space every day.

I’ve also spent years working with brands as a creator and influencer through my own platforms. Building my own community and creating brand partnerships has taught me a lot about what people actually respond to, how to introduce a product without making the content feel like one big ad, and why trust with your audience matters. It’s a huge part of the experience I bring to the work I now do for other businesses and brands.

And I still invest in myself. A lot. Social media doesn’t stand still, so neither do I. I’m constantly training, learning, testing new ideas and improving the way I create content and build strategy. I don’t ever want to be the person telling businesses what worked five years ago and pretending it still works today.

After nearly 10 years of doing this in one form or another, I’ve finally decided to stop treating it as something I do alongside everything else and build my business around it.

Work With Me