So, why work with me?
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I really care about the people I work with and I tend to get pretty invested in what they’re doing. I ask a lot of questions, throw around a lot of ideas and love helping people feel more confident about putting themselves and their business out there.
I’m a hype girl by nature and a connector too. I love bringing good people together, making introductions and having those you two really need to know each other moments. I want the people I work with to feel comfortable asking questions, sharing ideas and giving things a go.
Content creation is something I’m really passionate about and I take it seriously. I’ve invested in training, learning and developing my skills, and I’m constantly keeping up with what’s changing. Last year I was invited to Meta Festival in Sydney as one of just 70 creators from across Australia, and I’m also part of Meta creator communities with regular meetings, learning sessions and platform updates.
I’ve been using social media for business since 2016, alongside running my own businesses and working inside other people’s. I’ve built an online community of more than 28,000 people and created content that’s reached millions, but I’m still learning, testing and trying new things all the time.
For me, social media doesn’t need to be more complicated than it already is. It’s about working out what makes sense for you and your business, whether you want someone to take it off your hands or you want the knowledge, skills and confidence to manage it yourself.
A little more about me



The Three That Started it All
Waldorf, Astoria and Magnolia are still very much part of the business. What started as a dog account has grown into something much bigger, but the three Frenchies will always be at the heart of Waldorf + Astoria Co.
Why I Love it Here
I’m based just outside Noosa on the Sunshine Coast. I love being close enough to everything but far enough away to have some peace and quiet. Most days you’ll find me somewhere between creating content, walking three Frenchies and working on whatever idea I’ve decided needs to happen next.
What You See Is What You Get
I’m the same person online as I am in real life. I love a laugh, I ask a lot of questions and I’ll always tell you what I think. I want people to feel comfortable around me, confident in themselves and never like they need to be anything other than who they are